Baccara provides a variety of solutions in the field of pneumatics, automation, and control. In order to stand out in a market saturated with large international competitors and to promote its global operations, Maxmark led a branding process aimed at focusing and targeting the company's core areas of activity, designed to position Baccara as an experienced, reliable, high quality and innovative company.

The selected slogan ‘When Everything Connects’ emphasizes the range of the company’s integrated solutions, emphasizing its technological creativity and products.

Its image and marketing activity has successfully positioned Baccara alongside its major competitors and gives renewed impetus to its marketing and sales activities in Israel and around the world.